The nature’s palette was conceived by a trio of young second - generation entrepreneurs. Originally involved in manufacturing stainless steel sheets for more than 30 years, the Jinnoni brothers were already crowned the designation of being pioneers for setting up high quality standards within the industry. With the will to diversify their business and contribute the same energy and growth to other industries, the three brothers decided to collaborate to enrich people’s lives through their initiative.
Having grown up being taught the ways of life in Jainism, the spirit of ‘Ahimsa Paramo Dharma’ is something that moved them to venture in the field of organic products. Ahimsa Paramo Dharma literally translates to non-violence is the highest moral virtue, but isn’t limited to just that. Destruction or harm in any direct or indirect method is frowned upon and a balanced life of true peace and tranquility is what disciples of Jainism seek. These values have long been ingrained in the traditional upbringing of the Jinnoni brothers and as a reflection of that, the three were adamant that no matter what field they would foray into, it had to be close to their roots and morals. Subsequently, all three were instantly pulled towards organic, natural & sustainable items. Upon being personally moved to live a healthier and beneficial life, Jinnoni Ventures LLP was established.